// Our Products // Financial
Prepaid debit card usage has exploded. Across the globe, prepaid is the fastest-growing type of non-cash payment, rising almost 20 percent in 2011 according to the Mercator Advisory Group, who predicts larger growth in 2013. Why so? Prepaid cards are a convenient, flexible, secure alternative to cash for the unbanked and underserved markets. They can be used to manage money, pay bills, transfer money or buy gifts and other merchandise in the same places as a bank-issued debit card.
For some, prepaid cards beat checking accounts
Our typical markets – the security-minded, unbanked, underserved and youth—depend on new payment methods to help build credit, control spending and mitigate fraud and credit card risk. An Aite Group report shows 50 percent of prepaid card users believe prepaid cards work better than checking accounts do.
The checking-free prepaid approach – with general-purpose reloadable cards – works well for those with simpler financial needs, such as the college-age market. Because prepaid cards are a non-credit payment type, they are useful in helping users control their budget without the risk of running up debt; and with a prepaid card, there is no "maxing out" one's credit and no risk of overdraft fees.
However, not all are college-age. The Aite Group found 33 percent of prepaid users have incomes above $45,000, and 15 percent earned more than $70,000; this market segment is growing and InComm’s products and innovations keep pace with it.
MyVanilla Prepaid Visa Card: The new reloadable debit card from InComm
Take control of your money, track spending online and more without the usual hassles of overdraft fees or credit checks. MyVanilla is a reliable bank account alternative and can be used everywhere Visa debit cards are accepted. It offers a safe, secure alternative to carrying cash, access to millions of ATMs worldwide, customized alerts and simple transfers between MyVanilla Cards. MyVanilla is available in select retailers nationwide or enroll online at www.myvanilladebitcard.com
Vanilla Reload Network
Vanilla Reload Network is a universal reload network opening over 75,000 retail doors to consumers making prepaid reload quick and convenient. Participating partner cardholders can purchase a Vanilla Reload Network Card at select retailers nationwide and then go online to transfer the funds to their reloadable prepaid card. It’s that simple. Some retailers even have the ability to reload right at the register. Vanilla Reload Network partners with products such as MyVanilla, Mio, American Express, Momentum, and NetSpend and can be found at retailers like Walmart, 7-Eleven, Family Dollar, Walgreens, Office Depot and many more. Go to www.vanillareload.com for more information.
InComm is building on this enormous growth
To provide customers the innovative prepaid products they need, InComm offers a wide variety of open-loop and general-purpose reloadable products. We have strategic partnerships with every major player in the payments industry, including Visa, MasterCard, Discover, American Express, NetSpend, Green Dot, Western Union and MoneyGram. These products can be used for multiple purposes—buying groceries, paying bills, controlling teen spending, building credit—and can be used at thousands of retail locations. Consumers can also add direct deposit to their GPR cards, which provides convenience and security. In addition, retailers benefit from increased traffic of repeat customers driving revenue through reloads and large, one-time transactions like bill paying.
Vanilla Gift Cards
Our Vanilla Gift Cards, the country’s number-one selling Visa gift card, give the recipient the freedom to choose their gift from thousands of retail locations worldwide—virtually everywhere Visa debit, debit MasterCard or Discover cards are accepted. More people choose Vanilla Gift Cards over any other prepaid card on the market because they are reliable, easy to use and available almost anywhere you shop. Vanilla Gift Cards come in a variety of themes, denominations and designs. We’ve got everything from birthday to congratulations to thank you—even gift cards featuring images by world-famous Anne Geddes, recently named “top photographer of all time”.
InComm also offers the Do It Yourself Home Improvement Gift Card, which runs on the Discover network and can be redeemed at home improvement retailers nationwide and the OneVanilla Prepaid Visa Card which is an open-loop prepaid card for everyday use that can be used everywhere Visa debit cards are accepted.