// Our Products // Gift

During the last two decades InComm has been powering that change that has revolutionized the gift card and prepaid industry – bringing convenience, security and wider choice to shoppers on a global level; increasing traffic for retailers; and extending reach for brands. We’ve transformed the shopping experience, providing solutions that drive revenue all over the world.

Providing Customers What They Want, Where They Want It

Our gift cards are people pleasers. That’s because we’re always looking to identify different categories and introduce the next new thing to over 1 billion customers each week. We offer both "open-loop" cards – which are used everywhere Visa debit cards, debit MasterCard and Discover cards are accepted – and "closed-loop" cards from the most popular brands, redeemed at the merchant store.

Our over 500 brand partner options are available worldwide in all the right places – big box, pharmacy, grocery, convenience, specialty stores and online channels. Consumers enjoy the benefits of prepaid in a wide variety of categories including restaurants, retail shopping, online shopping, music downloads, software downloads, virtual currency, online/PC games, console games, wireless, long distance calling and many more. From the multi-tasking to the last-minute shoppers, our gift card products and destinations are second-to-none.

Vanilla Gift: One Card. A Million Options.

Our Vanilla Gift Cards, provide just the right options for consumers to shop virtually anywhere Visa, MasterCard or Discover cards are accepted. And, they are available in a wide variety of designs and denominations at thousands of retail locations worldwide. More people choose Vanilla Gift Cards over any other prepaid card on the market because they are safe, secure, reliable,
and easy to use.

  • The gift card consumers know and trust worldwide
  • Funds never expire
  • No fees after purchase
  • The perfect gift for anyone, for any occasion

The Right Card in the Right Location

We understand shoppers’ behaviors, demographics and trends, which means our experts know how to place the right gift cards in the right locations.

Who buys gift cards?
The biggest age groups purchasing gift cards are adults 45 to 54 and 65+ with yearly household incomes greater than $50,000 (BIGresearch, 2011).

Why buy gift cards?
Nearly 20 percent of consumers say gift cards are easier and faster to buy than traditional gifts (NRF, 2011).

Other facts:

  • 62 percent are attracted by promotions and special offers
  • 51 percent like an extensive selection
  • 31 percent are swayed by loyalty programs

Increasing Customer Traffic, Extending Reach

To our retail partners in the big box, pharmacy, grocery, convenience, specialty and online channels, it’s our robust product and technology innovations that set us apart. We also offer increased partner support in the form of dedicated account, promotional and retail marketing teams that help drive revenue through effective inventory management, merchandising, marketing and opportunities for sales growth. Each year, many of our retailers experience double-digit percentage growth.