InComm

// Our Services // Marketing & Promotions

Even in our sluggish global economy, the prepaid businesses InComm serves are not just experiencing double-digit growth rates: according to Prineta payment consultants, prepaid was the only financial product to experience growth in 2011, climbing nearly 20 percent to $483 billion. What’s more, it’s projected to jump to $594 billion in 2013.

If you’re thinking of launching a prepaid product, what does that mean to you? Competition.

As the stored-value industry continues to grow – and more players enter the arena – you’ll need a partner who knows how to meet your business goals by launching strategic marketing plans.

As a go-to-market company our turnkey, end-to-end solutions, extensive expertise honed by decades of experience and cutting-edge technologies provide companies with everything they need to execute a successful program – whether their first or their 50th – from start to finish.

Our dedicated marketing team helps you differentiate your brand and compete for market share

The teams collaborate with you and with our sales professionals to develop ongoing marketing plans from creation to sell-in process, to execution and results measurement. We customize these programs for different audiences via mobile, social, online and in-store channels, and our goal is to drive incremental revenue through promotions for our retail and brand partners.

We look across the retail categories we serve to bring effective promotional ideas to the table

Whether these categories are big box, pharmacy, grocery, convenience, discount, specialty or online, our understanding of the prepaid ecosystem allows us to offer program management consultation. We can manage crucial elements such as program placement at key selling time periods, and create effective and relevant consumer offers that support all channels. Specific examples include:

  • Recommendations on what to sell in circulars during different
    seasonal cycles
  • Loyalty and fuel programs
  • New product development such as value-added cards, multipacks, co-branding products and more

By partnering with retailers and brands to create promotions that meet their strategic plans, InComm’s marketing expertise puts your product above the pack while providing consumers value, simplicity and a secure shopping experience.