About InComm Payments
Our mission is to be the network that transforms the global commerce experience through innovative payment technology for retailers, brands and consumers.
Celebrating 30 Years of Payment Innovation
We’re celebrating our thirtieth anniversary this year! It’s been our privilege to work with our partners over these past three decades, connecting consumers the world over to the products and services they want and need while constantly striving for the next big things in the payment space. To celebrate this milestone, we’re reflecting on the people and core values that helped us succeed – and looking forward to a future that’s even brighter.
Innovation
Teamwork / Culture
Product Solutions
Partnerships
History of InComm Payments
1992
InComm is founded by Brooks Smith In Atlanta, GA
1995
Created Point-of-Sale activation technology
1996
Awarded our first U.S. patent for packaging innovation
1999
Introduced the first prepaid wireless cards
2003
Introduced the first prepaid music card
2004
Launched the first iTunes gift card
2005
Vanilla® entered the market
2007
Began international expansion and opened offices around the globe
2012
Expanded capabilities and introduced new products;
MyVanilla GPR Card, Vanilla Reload Network, and the Tolling & Transit Program
2015
VanillaDirect entered the market
2018
Acquired Gift Card Impressions and exclusive distribution rights of
American Express prepaid Card in the U.S.
2019
Acquired Linq3 Technologies, Hallmark Business Connections, and Meridian Loyalty
2020
Launched Go Studio, an in-house innovation hub.
Expanded in-store QR code payment capabilities.
Launched first retail sports betting gift card.
2021
Launched Dual Network Benefit Card for health plan members.
Enabled in-store digital currency payments.
And we’re not stopping there.
We remain focused and committed to creating even more industry firsts to help our partners expand their reach even further in the decades to come
Awards for Industry Excellence
- Target Vendor of The Year Award
- Family Dollar Supplier of The Year Award
- Sam’s Club Supplier of The Year Award
- Walmart Supplier of The Year Award
- Sam’s Club Supplier of The Year Award
- Walmart Supplier of The Year Award
- Rite Aid Vendor of The Year Award
- Walmart Vendor of The Year Award
- 7–Eleven Vendor of The Year Award
- Walmart Vendor of The Year Awar
- 7–Eleven Vendor of The Year Awar
- Rite Aid Supplier of The Year Award
- Atlanta Business Chronicle CFO of the Year
- Kinney Drugs Vendor Partner of the Year Award
- 7–Eleven Vendor of The Year Award
- Innovative Payments Association Award for Most Innovative Payments Technology – Alder API®
- Ranked 17th on Atlanta Business Chronicle’s list of Atlanta’s Top 50 Private Companies
- Dollar General 2019 Pride Award
- Best Partner of 2019 from 7-Eleven Korea
- Most Innovative Payments Technology Award
- Louie Award
- Partner of the Year from 7-Eleven Canada
- Sam’s Club Supplier of the Year
- Dollar General Supplier Partner Excellent Award
- Sam’s Club Supplier of the Year
- Georgia’s 20 Largest FinTech Companies
- Atlanta’s 50 Largest Private Companies
- PayTech Awards Finalist
