Consumers of All Stripes Seek Easy Deals

Bargain retailers may be more popular than you thought.

Date:Nov. 15, 2018

They may not take up as much surface area as their big box brethren, but bargain retailers become a staple in many consumers' regular shopping plans.


Bargain retailers include discount grocery, thrift, dollar and off-price stores, and their retail locations are spreading across the nation. Regardless of age or income, consumers are turning to them as a reliable way to find a deal and save a dollar. According to a recent study by the National Retail Federation, nearly 9 out of 10 consumers (89 percent) regularly shop at bargain retailers.


The study also found that bargain retailers were popular with younger consumers and with consumers who didn't necessarily need to budget quite as strictly.


Nearly 1 in 3 bargain retail shoppers are Millennials, and that ratio may be growing as young consumers say they shop for deals more now than five years ago. Also, 90 percent of consumers with household income of over $100,000 say they shop at bargain retailers.


Every consumer wants to find a good deal, which is why bargain retail is in the middle of a bit of a renaissance. Consumers know when they walk into these stores, they are going to find a discount or sale because that is the whole basis of the store itself – a smaller but cheaper alternative.


Bargain retailers' value is made clear across their shelves, and better value from their shopping experience is ultimately what every consumer is looking for.