Digital Gift Cards: The Go-to Gifts for Moms, Dads and Grads

The best presents to give when you can’t be present.

Date:May 7, 2020

 

 

The best presents to give when you can’t be present.

 

Springtime has a lot of big days – Mother’s Day, Father’s Day and Graduation Day – that call for festive get-togethers and gift-giving. But with social distancing going on, consumers will be looking for alternate ways to celebrate this year. Video conferencing will likely replace many in-person family gatherings – and digital gift cards are poised to step in as popular gifts; they are convenient, easy to send and are very much appreciated.

 

To get a read on consumer spending around these upcoming days, take a look at recent InComm survey numbers and data from the National Retail Federation:

 

 

InComm image

 

 

This spring could be a big coming-out party for digital gift cards.

 

The digital gift card market has been trending up, which bodes well for its performance in the next three months as consumers buy gifts to celebrate family events. So be ready; make sure your online shelves are fully stocked with cards and your e-commerce capabilities are up to speed to ensure smooth digital deliveries.

 

 

To learn more about our gift card programs and cutting-edge point-of-sale technology, visit: incomm.com/products/gift-cards

 

Download via PDF

 

Sources 
National Retail Federation, 2020
InComm consumer gift card market study, 2020