InComm's 2019 Holiday Shopping Index

Join us on a shopping insights trip as we uncover consumer attitudes and behavioral trends for the upcoming holiday season. 

Date:Nov. 20, 2019

Hear the bells? Ready or not, Christmas is coming!


It’s never too early to get the jump on holiday shopping, and InComm’s guiding the sleigh to help retailers make the most of the season. For our 2019 Holiday Index, we surveyed almost 2,500 consumers to learn about their holiday shopping preferences. We asked about shopping trends (84 percent of shoppers will visit the same merchant multiple times), anticipated gift-giving strategies (the majority of gift-givers are shopping for 6-10 people), and shopper personalities (are you an early bird or a procrastinator?).


(Spoiler: Gift cards remain the number one gift)


From merchant visits to shoppers treating themselves, we’ve compiled behavioral trends that can help retailers best prepare to deliver smiles and festivity all season long. We’re excited to present our findings in the infographic below (no unwrapping needed). 


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Interested in seeing how things have changed since last year? Check out our 2018 Holiday Shopping Index.

Learn About Our Gift Card Solutions