InComm's 2018 Holiday Shopping Index

Will gift recipients be getting what they truly want this holiday season?

Date:Oct. 9, 2018

Now that the calendar has turned over to October, the holiday shopping season begins in earnest. As usual, gift cards are expected to be a hot item during this busy shopping season; according to the National Retail Federation, gift cards have been the most requested gift for 11 straight years. But we wanted to answer an important question before store parking lots become full:


Are gift recipients truly getting what they want?


Our 2018 Holiday Index seeks to answer that. Inside, you'll find enlightening research on several holiday and prepaid trends that paint a clearer picture of how consumers approach both shopping for and receiving gifts. Some key insights include:

  • Gift cards continue to reign supreme as the holiday's favorite gift option.
  • Gift card pairing – combining a gift card with another item – is a growing trend.
  • In-store shopping is an important part of the holiday experience.


To read the entire index, click here.