Reliant Launches Barcode Payment to Help Customers “Pay in a Flash with Cash”

New InComm partnership doubles number of retail locations for customers to quickly and conveniently pay their bill

June 19, 2020 

HOUSTON – Reliant is introducing a new, convenient cash payment method by providing personalized barcodes to residential customers across Texas. In partnership with InComm, a leading payments technology company, the new payment option doubles the number of locations to 10,000 where Reliant customers can make payments and allows them to pay their bill with cash when checking out at authorized retail locations.

“At Reliant, we are making life more convenient for our customers with the latest technology,” said Elizabeth Killinger, president, Reliant. “We know some customers prefer to pay their bills with cash, so we’ve made it easier than ever by doubling the number of retail locations they can choose from and offering a personalized barcode. Knowing that our customers have a variety of lifestyles and priorities, we are thrilled to offer another secure payment method to meet every need.”  

Reliant customers can access their personal barcode to use while checking out in places where they already shop, like grocery and discount stores or pharmacies, with more than 5,000 retail locations that are part of InComm’s VanillaDirectTM payment network. This new payment option helps eliminate the need to wait in customer service lines or remember account numbers. All customers need to make a payment is their barcode and cash, and payments are processed immediately, credited to accounts within 30 minutes and can be made on a daily, weekly or monthly basis.

Customers can obtain their barcode in a variety of ways, including:
•    Texting barcode to 697-697
•    Reliant online account dashboard 
•    Reliant app

“We’re excited to have our network provide more cash payment options for Reliant’s customers across Texas,” said Tim Richardson, senior vice president, InComm. “Thanks to this partnership, consumers will have the opportunity to save time and effort by paying their bills at retail point of sale in the stores where they already shop; no need to even wait in a separate money services line. For our retailer partners, this is one more way to make their store a regular destination for customers.”

Reliant is creating innovative solutions that are simple, convenient and tailored to customers’ individual lifestyles. With useful tools like the Reliant app and initiatives like Pick Your Free, Make It Solar and now the barcode payment solution, Reliant is delivering “Power Your Way” to customers across Texas.  

Customers can learn more about the barcode payment solution, how to receive their barcode and find authorized retail locations by visiting



About Reliant

Reliant powers, protects and simplifies life by bringing electricity, security and related services to homes and businesses across Texas. Serving customers and the community is at the core of what we do, and the company is recognized nationally for outstanding customer experience. Reliant is part of NRG, a Fortune 500 company that creates value by generating electricity and providing energy solutions to more than 3.5 million residential and commercial customers across the U.S. and Canada. NRG’s competitive residential electricity business, which includes Reliant, is one of the largest in the country. For more information about Reliant, visit and connect with Reliant on Facebook at and Twitter or Instagram @reliantenergy. PUCT Certificate #10007.


About InComm

By building more value into every transaction through innovative payment technologies, InComm creates seamless and valuable commerce experiences. InComm’s unique products and services – which range from gift card malls to enhanced payment platforms – connect companies across a wide range of industries including retail, healthcare, tolling & transit, incentives and financial services to an ever-expanding consumer base. With more than 25 years of experience, over 500,000 points of distribution, 386 global patents and a presence in more than 30 countries, InComm leads the payments industry from its headquarters in Atlanta, Georgia. Learn more at



Media Contacts:

Megan Talley, Reliant

Nilce Piccinini, InComm


Contact a member of our media team.