VanillaDirect™ Cash-In Bill Pay Cash Out Loading Solutions
Connecting with cash-preferred customers in a digital economy

VanillaDirect Meets Cash Digitization Needs
Our technology and retailer network help keep cash-preferred and alternative banking customers empowered to load funds and pay bills with cash at convenient retail locations. Whether loading cash to digital accounts or debit cards with VanillaDirect Load™ or funding digital accounts and paying utility bills with cash through VanillaDirect Pay™, we’re ensuring customers can easily meet their financial needs while giving retailers another avenue to drive satisfaction – and foot traffic.

Quick and convenient cash-in solution

Extensive national retailer network

Innovative cash-in options to increase conversions and monetization

Fast, easy point-of-sale integration
We provide solutions for financial technology (FinTech), banking and digital/alternative banking providers, bill pay, healthcare and insurance and gaming and sports betting customers and a growing number of sectors, ensuring a seamless connection between industries and the individuals they serve.
Industries We Impact
FinTech & Banking
We partner with the leading FinTech companies, banks, issuers, processors, program managers and more to offer best-in-class cash deposit technology and accessibility via our retail network.
Bill Payments
We enable easy, convenient cash bill payments in retail stores across our expansive national network.
iGaming & Sportsbook
We offer cash funding solutions, white label closed-loop gift cards and branded gift cards facilitating easy cash-in and cash-out for today’s gaming operators.
Healthcare & Insurance
We allow customers to pay healthcare premiums with cash at convenient neighborhood retailers across our extensive retail network.
e-Commerce
We enable cash users to complete e-commerce transactions with a simple barcode scan at any of the participating retailers in our national network.
Tolling & Transit
We keep cash-preferred transit riders and commuters connected with fare and transponder purchases and reloads at retail locations within our network.
Rent
We give property managers options to collect and reconcile cash payments via barcode solutions enabling tenants to pay in cash at retailers.
Lottery
We enable engaging products, in-store iLottery account funding with cash and in-store prize redemption solutions driving convenient digital play.
Disbursements
We facilitate flexible, convenient cash pick-up, push-to-account and load-to-card options for cash-out disbursements at retail.
VanillaDirect Load
Cash-in solutions for leading digital accounts
Leading digital prepaid and financial accounts allow users to store, manage, and spend money easily. VanillaDirect Load provides a retailer network for fast, easy cash loading to keep those accounts safely and securely funded.
VanillaDirect Pay™
Easy in-store account funding and bill payments for cash-preferred customers
VanillaDirect Pay allows consumers to fund digital accounts and/or pay their utility bills (from water and power to insurance premiums and more) with cash at in-network retailers’ checkout counters.
Partners / Billers
Give your customers an easier way to fund accounts and pay bills.
Deliver digital or physical barcode options.
Ensure cash-preferred customers remain satisfied.
Retailers
Drive foot traffic and strengthen loyalty.
Easy implementation at the point-of-sale.
Payments received and secured instantly.
Account Provider / Bill Pay
We’re currently enabling account loading and bill pay for these categories …

Digital Banking

Financial Services

Power

Gas

Water

Other Utilities

Cable, Internet, & Satellite

Home Phone / Landline

Wireless

Insurance Premiums

Gaming

Disbursements

Transit
VanillaDirect Delivers More Value To:
Connections with cash-preferred customers that keep them satisfied with each transaction.
Contact Us To Learn More
VanillaDirect Load
How It Works
- Customer presents card to cashier.
- Retailer swipes/taps card at the point-of-sale.
- Customer gives cash to cashier.
- Payment is processed, merchant completes transaction.
- Funds are loaded to account in real time.

VanillaDirect Pay™

How It Works
Funding accounts and paying bills with cash can mean added stress with extra trips to a provider’s branch location during working hours. Our technology makes it simple:
- Partner or Biller provides barcode for payment
- Customer brings the barcode to participating retail location
- Retailer scans the barcode and accepts cash to load account loading and/or pay bill
Tailored to simplify cash digitization and reduce the burden on in-person bill payments for cash-preferred customers, our solution allows billers and retailers to better serve their customers with convenient, reliable options for cash account funding loading and utility bill payments.