Innovation in Gift Card Presentation
November 29, 2023
Over the past few decades, retailers have seen how gift cards can attract consumers to their stores looking for a special gift. And now as retailers look for ways to increase those sales, the solution is simple: make the gift cards more giftable by offering colorful and exciting gift card packaging. 

%

of respondents almost always enclose a gift card in a bag, box, etc., when giving it to someone.

Source: InComm Payments Survey, 2023

For retailers looking for a competitive edge, having gift card packaging products adjacent to your card display is a great differentiator. Not only is it a great revenue producer, it can also inspire giftcardgiving. Seeing card packages next to the cards enables consumers to visualize the full gift presentation. 

%

of consumers bought the gift card holder at the same time they purchased the gift card.

Source: InComm Payments Survey, 2023

InComm Payments is a trusted partner for gift card packaging innovation. Many major retail partners are carrying our carrier designs alongside their gift cards in their stores. And our creative output has been exemplary as you can see in this infographic: 

To learn more about our gift card packaging capabilities, contact us today. 
Be sure to check out our site for more information about gift cards and partner support. 

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