VanillaDirect™ Cash-In Bill Pay Cash-Out Loading Solutions

Connecting with cash-preferred customers in a digital economy through cash digitziation.

VanillaDirect Meets Cash Digitization Needs

Our technology and retailer network help keep cash-preferred and alternative banking customers empowered to load funds and pay bills with cash at convenient retail locations. Whether loading to digital accounts or debit cards with VanillaDirect Load™ or funding digital accounts and paying utility bills through VanillaDirect Pay™, we’re ensuring customers can easily meet their financial needs while giving retailers another avenue to drive satisfaction – and foot traffic.

Quick and convenient cash-in solution

Extensive national retailer network

Innovative cash-in options to increase conversions and monetization

Fast, easy point-of-sale integration

We provide solutions for financial technology (FinTech), banking and digital/alternative banking providers, bill pay, healthcare and insurance and gaming and sports betting customers and a growing number of sectors, ensuring a seamless connection between industries and the individuals they serve.

Industries We Impact

FinTech & Banking

We partner with the leading FinTech companies, banks, issuers, processors, program managers and more to offer best-in-class cash deposit technology and accessibility via our retail network.

Bill Payments

We enable easy, convenient cash bill payments in retail stores across our expansive national network.

iGaming & Sportsbook

We offer cash funding solutions, white label closed-loop gift cards and branded gift cards facilitating easy cash-in and cash-out for today’s gaming operators.

Healthcare & Insurance

We allow customers to pay healthcare premiums with cash at convenient neighborhood retailers across our extensive retail network.


We enable cash users to complete e-commerce transactions with a simple barcode scan at any of the participating retailers in our national network.

Tolling & Transit

We keep cash-preferred transit riders and commuters connected with fare and transponder purchases and reloads at retail locations within our network.


We give property managers options to collect and reconcile cash payments via barcode solutions enabling tenants to pay in cash at retailers.


We enable engaging products, in-store iLottery account funding with cash and in-store prize redemption solutions driving convenient digital play.


We facilitate flexible, convenient cash pick-up, push-to-account and load-to-card options for cash-out disbursements at retail.

VanillaDirect Load

Cash-in solutions for leading digital accounts

Leading digital prepaid and financial accounts allow users to store, manage, and spend money easily. VanillaDirect Load provides a retailer network for fast, easy cash loading to keep those accounts safely and securely funded.

VanillaDirect Pay™

Easy in-store account funding and bill payments for cash-preferred customers

VanillaDirect Pay allows consumers to fund digital accounts and/or pay their utility bills (from water and power to insurance premiums and more) with cash at in-network retailers’ checkout counters.

Partners / Billers

Give your customers an easier way to fund accounts and pay bills.

Deliver digital or physical barcode options.

Ensure cash-preferred customers remain satisfied.


Drive foot traffic and strengthen loyalty.

Easy implementation at the point-of-sale.

Payments received and secured instantly.

Account Provider / Bill Pay

We’re currently enabling account loading and bill pay for these categories …

Digital Banking

Financial Services




Other Utilities

Cable, Internet, & Satellite

Home Phone / Landline


Insurance Premiums




VanillaDirect Delivers More Value To:

Connections with cash-preferred customers that keep them satisfied with each transaction.

Contact Us To Learn More