Planogram for Profit

Planogram for Profit

Back to Insights Planogram for Profit How you sort your gift card shelves can impact your sales. It’s no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives. Therefore, the easier you can make it for them...
Why Parents Purchase Gift Cards for their Children

Why Parents Purchase Gift Cards for their Children

Back to Insights Why Parents Purchase Gift Cards for their Children Our annual “Gift Card Year in Review” found that 39% of surveyed consumers who buy open-loop gift cards for others said they gave at least one to their child in 2023. Additionally, 45% of Millennial...
Gift Cards for Self-Use

Gift Cards for Self-Use

Back to Insights Gift Cards for Self-Use Consumers view gift cards as a versatile product. In fact, they sometimes prefer to purchase a gift card for their own use instead of giving it to someone else. We asked these consumers why they purchase open-loop gift cards...
Try It, You’ll Like It!

Try It, You’ll Like It!

Back to Insights Try It, You’ll Like It! Finding new favorites through gift cards Giving someone a branded (or closed-loop) gift card is often seen as a way to add a personal touch with a card for a shop or service the giver knows the recipient enjoys. Sometimes, that...
Timing and Redemption

Timing and Redemption

Back to Insights Timing and Redemption Receiving an open-loop gift card is a pleasant experience for a lucky recipient. Let’s look at how soon consumers redeem the card after receiving it, and how much of its value they spend. % of consumers said that they redeem...