A FinTech State of Mind

A FinTech State of Mind

Back to Insights A FinTech State of Mind Georgia is a major hub for financial technology.   If you’re searching for the epicenter of Financial Technology (FinTech), your GPS will likely point you toward Georgia, U.S.A. While widely known as the “Peach State,” it has...
Springtime Events Drive Gift Card Sales

Springtime Events Drive Gift Card Sales

Back to Insights Springtime Events Drive Gift Card Sales Flowers and tree buds are not the only things popping up in Spring. Three major celebratory events spring up, as well: Mother’s Day, Father’s Day and Graduation. For retailers, each event offers golden...
Planograms for Gift Card Sales

Planograms for Gift Card Sales

Back to Insights Planograms for Gift Card Sales How you sort your gift card shelves can impact your sales. It’s no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives. Therefore, the easier you can make it...
Why Parents Purchase Gift Cards

Why Parents Purchase Gift Cards

Back to Insights Why Parents Purchase Gift Cards Our annual “Gift Card Year in Review” found that 39% of surveyed consumers who buy open-loop gift cards for others said they gave at least one to their child in 2023. Additionally, 45% of Millennial parents and 45% of...
Gift Cards for Personal Use

Gift Cards for Personal Use

Back to Insights Gift Cards for Personal Use Consumers view gift cards as a versatile product. In fact, they sometimes prefer to purchase a gift card for their own use instead of giving it to someone else. We asked these consumers why they purchase open-loop gift...
From Gift Card Recipient to Loyal Customer

From Gift Card Recipient to Loyal Customer

Back to Insights From Gift Card Recipient to Loyal Customer Finding new favorites through gift cards Giving someone a branded (or closed-loop) gift card is often seen as a way to add a personal touch with a card for a shop or service the giver knows the recipient...