Consumer Loyalty Research
October 1, 2021

Insights from InComm InCentives’ 2021 study

Loyalty programs are big business. Whether it’s airline miles, store reward points, or a paid membership, consumers consider them differentiators. With more and more customers relying on e-commerce, we expect 2021 to see a continued focus on digital experiences and rewards. 


Our InComm Incentives team’s research on consumer loyalty drew on survey responses from a cross-section of 1,189 consumers to deliver key insights into opinions on loyalty programs and membership rewards. 

View the research below or download for later.