Favorite Gift Card Categories by Generation
March 12, 2024

Generational preferences among branded gift card categories.  

Gift cards are great for all age groups, but the top categories of closed-loop (or branded) cards differ among the different generations. Over the course of 2023, which closed-loop gift card categories did each generation prefer?

While Restaurant and Dining, Online Retailer and Big Box categories ranked high across the board, each generation showed some shifting preferences among their favorites. For retailers, the key takeaway is tailoring gift card assortments to appeal to shoppers of all ages.

To learn more, visit our gift card solutions page, read how we expertly manage your gift card program, or check out our generational breakdown on payments preferences.

Source: InComm Payments Gift Card Research Q1-Q4 2023 – Results are based on 6,475 gift card shopper respondents surveyed in 2023.

Prefer to keep reading? Browse our site for more information on our gift card programs and our revenue-driving solutions.

You May Also Be Interested In

Planogram for Profit

Planogram for Profit

How you sort your gift card shelves can impact your sales.It’s no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives. Therefore, the easier you can make it for them to buy a product...

Read More

Gift Cards for Self-Use

Gift Cards for Self-Use

Consumers view gift cards as a versatile product. In fact, they sometimes prefer to purchase a gift card for their own use instead of giving it to someone else. We asked these consumers why they purchase open-loop gift cards (which are...

Read More

Try It, You’ll Like It!

Try It, You’ll Like It!

Finding new favorites through gift cardsGiving someone a branded (or closed-loop) gift card is often seen as a way to add a personal touch with a card for a shop or service the giver knows the recipient enjoys. Sometimes, that personal touch can...

Read More

Timing and Redemption

Timing and Redemption

Receiving an open-loop gift card is a pleasant experience for a lucky recipient. Let’s look at how soon consumers redeem the card after receiving it, and how much of its value they spend.How much do consumers typically spend over the value of...

Read More

Shopping For Gift Cards

Shopping For Gift Cards

Consumers have certain preferences for where they buy closed-loop gift cards and where they learn about special card deals and promotions.Where they prefer to buy closed-loop gift cards.Big BoxOnlineSupermarket (gaining popularity)Three things...

Read More

The Mighty Gift Card

The Mighty Gift Card

Witness its power to drive commerce. Gift cards are a workhorse in your store. For starters, they’re a major foot traffic generator, turning your location into a destination for all the great brand name choices. Consumers love them because they...

Read More

Skating Through the Year

Skating Through the Year

Company highlights from 2023Time flies when you’re having fun innovating in the payments space. With another year nearly in the books, we’re reflecting on a 2023 spent driving value for our partners and their customers. There’s no slowing down...

Read More

Digital Advantages

Digital Advantages

What Consumers Like About Digital Gift Cards After well over a decade on the market, InComm Payments’ third-party digital gift cards have become mainstays as versatile options for gift card consumers. Rather than replacing physical cards, they...

Read More

Planogram for Profit

Planogram for Profit

How you sort your gift card shelves can impact your sales.It’s no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives. Therefore, the easier you can make it for them to buy a product...

Read More

Gift Cards for Self-Use

Gift Cards for Self-Use

Consumers view gift cards as a versatile product. In fact, they sometimes prefer to purchase a gift card for their own use instead of giving it to someone else. We asked these consumers why they purchase open-loop gift cards (which are...

Read More