Consumers are taking their cards on summer trips.
Whether it’s a weekend getaway or a weeklong family vacation, summer trips are cherished events for millions of Americans. And now that the winter chill has worn off, people are eager to go places and do things in the warm months ahead. According to the 2023 Q2 Consumer Insights report, more than half (53%) of Americans have travel planned in the next six months, with 81% reporting that it is leisure related. The report also found that about one-quarter of consumers plan to increase the amount they spend on leisure travel in the next three months – up from 19% in Q1.
As consumers pack their suitcases for summer getaways, they’re packing more than cool shades and sunblock. They’re also taking along gift cards to spend. These perfect travel companions are portable, convenient and safer than carrying cash. There is a gift card for every leg of a journey, too, whether consumers are travelling by car, train or jet.
InComm Payments’ ongoing gift card study found that over the 9-month period from July 2022 through March 2023, the average number of travel and leisure gift cards purchased per person was 17.6 cards. The cards purchased included branded closed-loop cards* for airlines, cruise lines, as well as outdoor/sports-related cards. Open-loop gift cards** were also popular as consumers used them to purchase gas or settle up a restaurant bill.

$3,838
Typical cost of a domestic U.S. vacation for two people.
Pacaso. “2023 average vacation cost: Breakdown of travel, food and more.” Pacaso.com. April 25, 2023.

$1.15 Trillion
Projected domestic U.S. travel spending for 2023.
US Travel Association. “Total Travel Spending in the United States from 2019 to 2021, with a Forecast until 2026 (in Trillion U.S. Dollars).” Statista, Statista Inc.. July 5, 2022.
Prepaid cards make smart financial sense on a vacation for several reasons:

Closed-loop gift cards help consumers stick to a budget through their store-specific nature (like a favorite restaurant or gas station)

Spending is limited to the amount on the card, making it easier to budget on the go

They are a secure and effective way to handle funds (instead of carrying large amounts of cash) and are less risky to lose than debit/credit cards
**All-purpose cards whose funds can be spent anywhere the provider is accepted (e.g., Mastercard™, Visa™ and American Express™ gift cards).
***InComm Payments research, 2021-22
To learn more, contact us today.
You May Also Be Interested In
InComm Payments to Become Exclusive U.K. Distributor of Pandora Corporate Gift Cards
B2B digital gift card program for world’s largest jewellery brand to launch in Summer 2023 ATLANTA – June 6, 2023 – InComm Payments, a leading global payments technology company, today announced that Pandora, the world’s largest jewellery brand,...
In-Store Displays Stand Above in Driving Gift Card Sales
Like those giant billboards vying for drivers’ attention on the freeway, an in-store gift card display serves as a billboard for gift cards, calling out to shoppers navigating their shopping carts through the aisles. In-store displays are a...
Gift Card Year in Review
Our research reveals influences on gift card purchasing trends in 2022.InComm Payments’ ongoing partner support includes providing the latest gift card consumer data that merchants can use to engage their customers. To that end, we complete...