Sell Gift Cards

Grow Your Business by Selling Gift Cards

InComm Payments offers end-to-end support for retail gift card programs, helping merchants attract consumers seeking their favorite gift cards.

Strategic Retail Gift Card Programs

Consumers annually rank gift cards as one of the top gifts they expect to give during the holiday shopping season.* Implementing a gift card program to meet this demand can significantly enhance your store’s ability to become a consumer destination for gifting needs.

Our expert teams provide end-to-end gift card program support to drive incremental sales and optimize revenue. From a comprehensive portfolio of global gift card brands to award-winning creative design and data-based analytics, InComm Payments is ready to help your retail business attract gift card shoppers and strengthen customer relationships.

Let us help boost your retail sales with gift card program solutions including:

our portfolio of gift cards includes over 1,000 brands

Our Portfolio of Popular Gift Card Brands

in-store and online support

In-Store and eCommerce Support

gift packaging icon

Gift Packaging and Design

marketing and promotional services

Marketing and Promotional Services

fraud prevention icon

Fraud Prevention

program management and reporting

Program Management and Reporting

Gift Card Product Portfolio

With 1,000+ brands, InComm Payments supplies your stores with a broad range of sought-after gift card options. Our product portfolio includes physical and digital gift card brands in a variety of categories:

Mastercard, Visa, and American Express (open-loop) gift cards

Open-Loop Gift Cards

Visa®, Mastercard® and American Express® gift cards usable at any retailer accepted by the card’s payment network. We offer a wide variety of card options for both gifting and self-use needs.

Multi-Brand Gift Cards

Online Exchange gift cards, such as Zift Zillions of Gift Cards, offer flexibility and personalization so the gift recipient can choose the eGifts they want online from a list of top brands.

Zift Zillions of Gifts multi-brand gift card
Best Buy, Starbucks, and Target (closed-loop) gift cards

Third-Party Branded Gift Cards

Popular brands that can only be used at the store or service associated with the card, such as restaurants & dining, clothing, home improvement, gaming & digital content, events & entertainment, streaming services, travel & experiences, and more!

In-Store and eCommerce Support

From physical gift cards to digital eGifts, our gift card processing solutions keep your customer experience at the forefront while ensuring convenience and security throughout the fulfillment process.

Shoppers looking at prepaid card displays in-store

In-Store Support

Our dedicated teams get you up and running from card design and production to packaging and promotional strategies. With eye-catching product displays and detailed category analytics, we will help turn your in-store gift card aisle into a must-visit destination for shoppers.

eCommerce

Drive incremental revenue by offering gift cards on your eCommerce website. With our eCommerce-as-a-Service (eCaaS) solutions, we can also create an optimized platform for your customers to order and send gift cards for physical or digital delivery.

Our eCommerce as a Service (eCaaS) solutions include The Gift Card Shop

Gift Packaging and Design

Increase supplemental purchases in your gift card aisle by offering consumers options to personalize their purchases.

Gift Card Packaging Mockup

Gift Packaging

Card holders, gift bags, boxes and festive wraps help your customers add a personal touch to gift cards for birthdays and holiday celebrations.

Card Design

From the gift card itself to the packaging that makes a gift shine, we create, produce and deliver eye-catching designs for gift cards tailored to branded and seasonal occasions.

gift card design illustration

Marketing and Promotional Services

Attract customers and drive sales with marketing and promotion plans tailored to your business goals.

Gift Card POP Display

In-Store POP Displays

Draw in gift card customers with attractive point-of-purchase (POP) displays designed around popular holiday and gift-giving occasions.

Fraud Prevention

We provide 24/7/365 fraud monitoring and consult with your teams to fine-tune fraud preventions strategies down to the terminal level.

Fraud Protection for Brand and Merchant Partners

Read how our industry expertise and innovative solutions are constantly working to combat emerging threats and protect your business and customers.

Woman purchasing a gift card with built-in packaging fraud prevention

Program Management and Reporting

Enjoy the benefits of your gift card program while we handle the ins and outs of program management.

Market Research

We keep a pulse on consumer sentiment towards gift cards to help you meet their evolving expectations in the shopping experience.

Program Analytics

Sales and performance metrics to guide your gift card program for long-term success.

Contact Us to Learn More

*Source: National Retail Federation’s 2024 November Holiday Consumer Study.