The Human Aspect of Healthcare Benefits
Discover the top motivators of Medicare Advantage members and how health plans can respond with empathy and impact.
What makes members engage with their health plans? Our latest Medicare Advantage research shows it’s not just about the type of supplemental benefits they receive. It’s about how those benefits make them feel.
Key Insights
Members want meaningful support that aligns with their lifestyles and health goals.
%
of Medicare Advantage members would switch plans for wellness rewards*
%
of members want new ways to earn rewards**
Why This Matters
We’ve built our products around what members want. Now we’re sharing the full story.
What You’ll Learn
- Why a human-centric benefits program is the best approach
- What members value most in a plan
- How health plans can stay ahead
Contact Us to Learn More
Our OTC benefit programs are provided through health plans and are not available for individual purchase. To access OTC benefits, please contact your health plan to learn what programs may be included with your coverage.
If you already have OTC benefits and need assistance with your account, eligible products, orders, or other benefit-related questions, please contact your health plan's member services team directly. They can provide information specific to your coverage and benefits.
About Us
Learn more about how InComm Healthcare helps health plans deliver benefits that matter.
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* Source: 2025 InComm Healthcare OTC Benefit Card Experience Survey, based on responses from more than 3,516 health plan members surveyed in May 2025.
** Source: 2025 InComm Healthcare Medicare Advantage Survey, based on responses from more than 100 MA members surveyed in October 2025.