InComm Healthcare Medicaid Benefits
Medicaid Flex Cards: Smarter Wellness for Your Members
Support healthier lives for members with restricted-spend cards for healthy foods, wellness rewards programs, and family care—all CMS-compliant and member-friendly.
Healthy habits start with the right support. At InComm Healthcare, we help Medicaid plans deliver personalized rewards that led to member-centered outcomes. Our restricted-spend technology ensures Medicaid benefit dollars are used on approved healthy purchases. That means better nutrition, preventive care and overall family wellness.
- Close care gaps with personalized rewards
- Encourage preventive screenings and checkups
- Promote better nutrition, maternal care, and overall wellness
- CMS-compliant programs
With 74,000+ participating retailers and flexible category controls, our solutions meet members where they are—online, in-store, or on the go.
Wellness Rewards that Motivate
Today’s members expect more from their health plans—and rewards make a measurable impact.
- 93% of Medicaid and 78% of Medicare members prefer plans with rewards for healthy actions.*
- 87% of Medicaid members would switch to get their preferred rewards.*
InComm Healthcare’s Medicaid benefits and wellness rewards programs promote healthier behaviors and support long-term health. Health plans can close care gaps, improve engagement and drive better results.
With full control over wellness activities—like health risk assessments and preventive screenings—health plans can customize rewards based on member demographics, chronic conditions or care goals.
Medicaid Rewards Program Highlights:
- Fully customizable rewards — digital and physical
- Data-driven member engagement with real-time notifications
- Easy integration with self-attestation and reporting
88% of Medicaid members are interested in a reward card that can be used on anything except ATF. Whether it’s an annual checkup or a preventative screening, rewarding members is easy and builds engagement.*
Healthy Foods Benefits
When members express a need for access to nutritious food, InComm Healthcare’s Healthy Foods Benefit helps plans deliver funds to members for improving food consumption and dietary management.
With a dedicated healthy foods card, members can:
- Buy pre-approved healthy items using a restricted spend card
- Shop at 74,000+ participating retailers, in-store or online
- Receive condition-specific, home-delivered meals tailored to needs like diabetes, heart health, gluten-free, or vegetarian diets
Consistent access to healthy food supports better dietary management, helping members control chronic conditions, avoid costly interventions, and stay healthier.
Want to see it in action? Read our white paper.
New Parents Wellness Benefits
Our New Parents Wellness Program helps Medicaid parents confidently navigate pregnancy and early parenthood. With a restricted-spend card, new and expecting parents can access essential items right from the start.
Covered essentials may include prenatal nutrition, healthy food, diapers, baby formula, wipes, cribs, and postpartum care products, available at 74,000+ retail locations. It’s a simple, accessible way to ensure families have what they need when they need it.
What Sets InComm Healthcare Apart
We know how members think. By keeping a pulse on their needs and desires, InComm Healthcare has innovated with industry-first solutions that combine retail reach, proven technology, and compliance-ready flexibility in a way few others can match:
✅ SKU-restricted and CMS-compliant for tight eligibility control
✅ Reloadable card options reduce waste, fraud, and support volume
✅ Multi-category usage (fuel, dental, transportation, etc.) where allowed
✅ Unspent funds returned, saving up to 50% vs. gift cards
✅ Retail network of 74,000+, plus delivery and e-commerce
As member preferences evolve, we continue to look ahead with forward-thinking initiatives to improve their experience, including API solutions and more. Our experts are ready to listen to your members’ unique challenges and develop a solution tailored to their needs.
Contact Us to Learn More
Our OTC benefit programs are provided through health plans and are not available for individual purchase. To access OTC benefits, please contact your health plan to learn what programs may be included with your coverage.
If you already have OTC benefits and need assistance with your account, eligible products, orders, or other benefit-related questions, please contact your health plan's member services team directly. They can provide information specific to your coverage and benefits.