InComm Healthcare: Healthy Foods Supplemental Benefits for Health Plans

Healthy Foods Benefit Card Solutions That Support Member Wellness

InComm Healthcare offers health plans a simple, flexible Healthy Foods Benefit Card program to help members access the nutritious grocery items they need for better health and chronic condition management.

Deliver Better Nutrition with the Healthy Foods Benefit Card

The Healthy Foods Benefit Card empowers Medicare and Medicaid members to purchase grocery essentials that support overall wellness. This flexible food insecurity solution improves dietary habits and easily manages chronic health conditions. By offering preloaded plan- or organization-provided funds, the card makes it easier for members to take control of their food consumption and dietary management.

Flexible Grocery Access at 74,000 Locations

Members can purchase healthy food items like fruits, vegetables, whole grains, dairy, lean proteins, and pantry staples at participating stores at over 74,000 retail locations. The OTC Network has a retail location within a mile of every U.S. household (on average).

Medicare member shopping for healthy foods
Healthy foods benefit card

Restricted Spend Capability 

The card restricts items at the UPC level, so only approved healthy foods can be purchased. It excludes items like alcohol, tobacco, and firearms (ATF). 

Multi-Wallet Support

Combine multiple benefits like grocery, OTC, and wellness on one easy-to-manage card. 

Part of a Broader Nutrition Strategy

Many plans pair this benefit with additional food support, such as medically tailored meals or farm-fresh product boxes, to meet diverse member needs and manage chronic conditions.

No Paperwork or Copays

Members pay directly at checkout. No need for receipts, claims, or copayments.

Healthy foods are the first step to whole nutrition for Medicare members
Comprehensive reporting tools

Cost-Efficient for Health Plans

Unspent benefit funds are returned to the health plan.

Robust Reporting Capabilities

Plans get access to clear reporting and usage data to measure impact and optimize programs.

Food as a Foundation for Better Health

Good nutrition is essential to managing chronic conditions and improving long-term outcomes. With the Healthy Foods Benefit Card, members gain reliable access to the groceries they need to support whole-person wellness, especially those living in food deserts or facing mobility challenges.

This benefit helps reduce healthcare costs, boost member satisfaction and improve star ratings. Powered by the OTC Network, it delivers a streamlined experience for both members and plans. See how we tackled food insecurity with a health plan. Read the white paper.

Eligible Grocery Items Include:

• Fresh fruits and vegetables 
• Whole grains, cereals, and rice 
• Lean meats and seafood 
• Dairy products like milk, yogurt, and cheese 
• Shelf-stable pantry items such as soup, pasta, and beans 

Items Not Covered:

• Alcohol 
• Tobacco 
• Pet food 
• Household goods or non-food products 

Support Your Members with More Retailer Choices

The OTC Network® connects health plan members with over 74,000 retailers nationwide, making it easy for them to use their benefits for essential items like OTC medicines, groceries and wellness products.

Why It Matters for Health Plans:

  • Increase member satisfaction: Members easily use their benefits at national retailers, along with independent pharmacies, grocers, and farmers markets. Members can also shop online or via mobile app through delivery services like Instacart or Uber Eats.
  • Expand your network: Reach millions of cardholders through the largest retailer network in the industry. 
  • Proven results: More than $3.5 billion in benefits spent annually by over 10 million members.
CVS
Meijer
Instacart
Cub Foods
Dollar Tree
Publix
Uber
Uber Eats
Ahold Delhaize

Contact Us to Learn More

Are you an individual wanting OTC Benefits?

Our OTC benefit programs are provided through health plans and are not available for individual purchase. To access OTC benefits, please contact your health plan to learn what programs may be included with your coverage.

If you already have OTC benefits and need assistance with your account, eligible products, orders, or other benefit-related questions, please contact your health plan's member services team directly. They can provide information specific to your coverage and benefits.