The Power of Wellness Rewards
What Drives Healthier Choices for Members?
Our latest research on wellness rewards demonstrates that rewarding healthy behaviors can help health plans improve both health outcomes and overall member satisfaction.
What You’ll Learn:
- The rewards members actually want (hint: not just gift cards!).
- How rewards programs drive real health actions
- Smart strategies to turn incentives into better outcomes
Why This Matters
For members, wellness rewards are an effective way to improve health outcomes, but their potential is underutilized without proper engagement.
For health plans, a disengaged member base means missed opportunities to enhance health outcomes, increase satisfaction, and reduce costs.
By encouraging participation in wellness rewards programs, health plans can drive healthier behaviors, boost member engagement, and create a more sustainable, cost-effective program.
78% of Medicare and 93% of Medicaid members
say they’d be much more satisfied with their health plan if it offered rewards.
97% of Medicare members
want a gift card that can be used at multiple brands.

83% of Medicaid members
think a rewards card would be effective.
Source: InComm Healthcare Rewards Survey, August 2024
