In-Store Displays Stand Above in Driving Gift Card Sales
May 4, 2023

Like those giant billboards vying for drivers’ attention on the freeway, an in-store gift card display serves as a billboard for gift cards, calling out to shoppers navigating their shopping carts through the aisles. In-store displays are a valuable marketing tool that InComm Payments employs to help retail partners raise awareness for their gift cards and boost revenue. Eye-catching displays help showcase the gift cards in a bustling store setting, enabling shoppers to see and access the cards easily. InComm Payments creates standout displays in all shapes and sizes, customizable for partners’ marketing objectives.

While e-commerce has altered shopping habits, consumers continue to visit physical stores to buy gift cards – and in-store advertising is vital in driving those sales. InComm Payments research found that consumers’ most preferred destination for open-loop and closed-loop gift cards was physical Big Box retailers, with Pharmacies and Supermarkets in the mix, as well. This research also uncovered that shoppers were more inclined to spend time and energy in the store searching for a specific gift card they wanted. Their willingness to search emphasizes the need for prominent and organized displays to help simplify the shopping experience – not to mention the need to keep appropriate inventory on the pegs.

It is also worth noting that promoting gift cards via POP displays can increase the probability of impulse purchases. While consumers are still planning the majority of their gift card purchases in advance, InComm Payments research found an increase in spontaneous purchases in 2022. Smart retailers can capitalize on this shopper behavior by using gift card displays to attract attention and trigger purchases.

InComm Payments is a go-to partner for gift card display innovation. Many major retailers and brands count on this expertise to help their gift cards stand out. And the proof is in the numbers. Check out InComm Payments’ annual production figures to see how we stand out:

To learn more about our display capabilities, contact us today.

Or check out our site for more information about gift cards, merchant displays and partner support.

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