The Healthy Foods Card offers health plans an innovative way to address food insecurity, improve access to healthy foods and enhance supplemental benefits for Medicare Advantage and Medicaid members.

With the growing focus on addressing social determinants of health (SDOH), this innovative solution provides a practical method to promote better nutrition and help members adopt healthier eating habits. This, in turn, leads to overall well-being and better health outcomes.

What is the Healthy Foods Card? 

The Healthy Foods Card is a prepaid benefit card designed exclusively for purchasing healthy foods. It enables Medicare Advantage and Medicaid health plans to empower their members to make nutritious choices while effectively managing program costs.

Key Features Include: 

• Eligible Purchases: Members can buy fresh fruits, vegetables, whole grains, lean proteins and low-fat dairy products.
• Restricted Items: The Healthy Foods Card cannot be used to purchase unhealthy items, such as chips, candy and sugary drinks, ensuring funds are used for healthy foods.
• Accessibility: Accepted at over 70,000 OTC Network® retail locations and online, making it easy and convenient for members to access healthy options.

The Healthy Foods Card aligns with InComm Healthcare’s mission to offer innovative supplemental benefits and rewards solutions that promote health and wellness, while addressing care gaps such as food insecurity.
  

Why Health Plans Should Offer a Healthy Foods Card 

Implementing a Healthy Foods Card program allows health plans to address critical member care challenges, including: 

• Food Insecurity: Providing funds for healthy foods helps low-income members stretch their grocery budgets and meet their nutritional needs. 
• Chronic Disease Management: Encouraging members to purchase healthy foods can support better management of conditions like diabetes, hypertension and heart disease. 
• Member Satisfaction: Offering a convenient and easy-to-use Healthy Foods Card enhances the member experience, fostering loyalty and engagement.
   

Maximizing the Healthy Foods Card Program 

The Healthy Foods Card benefits a variety of member demographics, including: 

• Seniors and Individuals with Disabilities: Access to fresh produce and groceries ensures these members can obtain healthy foods regardless of transportation barriers. 
• Low-Income Households: Preloaded funds for nutritious groceries alleviate financial stress while encouraging better dietary choices. 
• Families with Children: The program supports balanced nutrition for families by covering essential food items like fresh produce and lean proteins. 

How to Implement the Healthy Foods Card for Your Plan 

Health plans can customize the Healthy Foods Card program to align with their members’ needs and organizational goals. Key implementation steps include: 

1. Defining eligibility criteria and funding allocations. 
2. Customizing restrictions to ensure funds are spent exclusively on healthy foods. 
3. Integrating benefit options such as meal delivery and farm box programs to enhance accessibility. 
4. Providing clear member education on how to maximize the Healthy Food Card’s benefits.

Take the Next Step Toward Promoting Healthier Eating 

The Healthy Foods Card is a powerful addition to any health plan’s supplemental benefits strategy. By addressing food insecurity and increasing access to healthy foods, this program promotes better health outcomes while supporting your plan’s mission to improve members’ lives. 

Frequently Asked Questions about the Healthy Foods Card: 

Q: What types of food can I purchase with the Healthy Foods Card?
A: Eligible items include fresh produce, whole grains, lean proteins, low-fat dairy and other healthy foods.  

Q: Where can I use the Healthy Foods Card?
A: The card is accepted at over 70,000 OTC Network® retail locations and online. 

Q: How can I check my Healthy Foods Card balance?
A: Members can check their balance through the MyBenefitsCenter.com website or mobile app, as well as by contacting their health plan customer support. 

Q: Is there an expiration date for the Healthy Foods Card?
A: Any expiration details are provided in the Health Plan Member Welcome Packet. 

Q: Can I transfer my Healthy Foods Card balance to another card?
A: No, balances are non-transferable and specific to the member’s health plan benefits.

Contact Us 

Ready to implement the Healthy Foods Card for your Medicare Advantage or Medicaid offerings? Contact us today to learn how this program can elevate your benefits strategy and build member engagement.