Financial Products and Payments Solutions

Financial – Man checking his prepaid card balance online.

Valuable solutions that enable consumers to manage their money like never before.

While shopping trends may change as quickly as the seasons, consumers’ need to conveniently participate in modern commerce is a reliable constant. For many, that isn’t always as easy as pulling out a credit or debit card. For others, alternative payment options offer a refreshing kind of flexibility and security.


Businesses that offer these consumers the financial tools they need to help manage their budgets and make daily payments for expenses will have an inside track on gaining repeat visits in store and online.

Make your business integral to your customers’ everyday lives.

We offer a broad range of financial products and services – from general purpose reloadable cards to innovative bill pay options – that help many consumers pay for everyday expenses the way they prefer. 

Products & Solutions

Built on deep insights into consumer spending and a foundation of payment technology, our portfolio of financial products and solutions help partners reach all kinds of consumers.

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Open-Loop Gift

Open-loop gift cards, including self-use gift cards, can be used anywhere in the U.S. where the network on the card is accepted, giving consumers the ultimate flexibility.

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General Purpose Reloadable

Our GPR cards offer consumers a convenient banking alternative, giving them the ability to manage their budget safely and securely.

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Open-Loop Rewards & Incentives

Open-loop gift cards can power your incentive and loyalty programs, giving your stakeholders the ultimate reward of choice.

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Closed-Loop Gift

Closed-loop gift cards are specific to a retailer, brand or service, allowing the consumer to customize their gift to the recipient's preferences.

Lottery Solutions

Lottery Solutions

We make it quick and easy for consumers to play their favorite lottery games and collect their winnings.

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Cash-Based Solutions

We create unique payment technologies that allow cash-preferred consumers to pay bills and load accounts using cash at participating retailers.

Our Brands

Our financial brands are some of the most popular in the world, empowering consumers of all kinds to conveniently participate in modern commerce.

Financial Services – MyVanilla logo.
Financial Services – VanillaDirect logo.
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Amex Bluebird
Financial Services – American Express Business Gift Cards logo.
Financial Services – American Express Gift Cards logo.
Amex Serve
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InComm – Graphic of a prepaid credit card and money bag.


Available at Walmart and online, budget-friendly Bluebird is a full-service GPR card with virtually no fees.


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VanillaDirect™ Pay

With just a barcode, we give cash-preferred consumers an easy way to pay their bills at retail.


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Our proprietary MyVanilla Card gives consumers a simple, secure and convenient way to manage their money.

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InComm – Graphic of a prepaid credit card and money bag.

American Express® Serve

Serve combines one of the world’s most trusted brands with exciting rewards in one GPR card.


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Services & Technology Solutions

Our financial products are supported by a foundation of innovative technologies that enable consumers to use their funds when and where they need.

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Customer Care

We provide partners and cardholders with 24/7/365 support through our call center.



Our payment processing technology manages complex payment transactions efficiently and securely.

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Our point-of-sale activation technology is the foundation of the prepaid industry.

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Fraud Support

Our best-in-class monitoring and prevention have a positive impact on your bottom line.

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Let’s talk strategy.