Gift Cards

Your trusted partner for building a gift card program that drives profit

From the last–minute shopper to the budget-conscious consumer to the tech–savvy teenager, there is a perfect product on a peg that will meet their unique needs – a gift card.


Gift cards have evolved into a preferred gift option and a reliable financial tool for consumers of all stripes.

Gift Cards – Woman shopping online with a gift card.

Let us show you how those few square inches of plastic have a major impact on your bottom line.

Whether in physical or digital form, gift cards give your customers a versatile gift or financial tool that they will regularly rely on, driving consumer demand year after year.


We can help you implement a gift card strategy to reach more consumers and drive more revenue.

Brand Assortment

We have long-standing partnerships with over 1,000 brands, including some of the most popular brands in the world. We give our retailers access to the largest and best assortment of gift cards in the industry.

Brand – AMC Theaters logo.
Brand – Apple logo.
Brand – Bed Bath & Beyond logo.
Brand – Chik-Fil-A logo.
Brand – Darden Restaurants logo.
Brand – Delta Airlines logo.
Brand – Dicks Sporting Goods logo.
Brand – Disney logo.
Brand – Google logo.
Brand – Home Depot logo.
Brand – Macys logo.
Brand – Microsoft Xbox logo.
Brand – Netflix logo.
Brand – Nordstrom logo.
Brand – Outback Steakhouse logo.
Brand – Panera Bread logo.
Brand – Sony logo.
Brand – Starbucks Coffee logo.
Brand – Steam logo.
Brands – Target logo.

Our Brands

Our proprietary gift card brands are among the most popular and well-respected open-loop prepaid products in the industry.

InComm – Graphic of a gift card.

Vanilla® Gift

Our proprietary Vanilla Gift Card allows consumers to give their loved ones a gift they know they'll love.

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InComm – Graphic of a prepaid credit card and money bag.


Our OneVanilla Cards give consumers a simple, safe and reliable way to make online payments without using a bank account or credit card.

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InComm – Graphic of a gift card.

American Express® Gift Cards

Our growing open-loop gift card assortment now includes the distribution rights for American Express Gift Cards in the U.S., giving our partners access to another trusted consumer brand.

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InComm – Graphic of a monitor screen and an arrow.

InComm Incentives

InComm Incentives is our simplest solution for purchasing gift cards, physical or digital, in bulk. It lets you choose from a large selection of products online and purchase them in only a few steps.

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Services & Technology Solutions

All of our gift cards are supported by reliable services and a foundation of innovative technologies to ensure they can be purchased, activated and redeemed with ease.

InComm – Graphic of a point of sale machine with a credit card inside.


Our point-of-sale activation technology is the foundation of the prepaid industry.

InComm – Graphic of a customer service representative.

Customer Care

We provide partners and cardholders with 24/7/365 support through our call center.

InComm – Graphic of a checkmark on a shield.

Fraud Support

Our best-in-class monitoring and prevention have a positive impact on your bottom line.

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Let’s talk strategy.