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We started the digital gift card in 2010. A decade later we're still at the forefront of innovation.

Whether consumers are looking for long-distance (or socially distanced) gifting, simpler self-use, or extended browsing options, our digital gift card programs are the easy answer. Delivered almost immediately via email or SMS, digital gift cards bring the connection between brands, retailers and consumers to any connected device.

Our Digital Footprint



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Digital Open-Loop Gift Cards 


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Vanilla® Gift

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American Express® Gift Cards 

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Mastercard® Gift


Open-loop gift cards are accepted anywhere the payment provider is accepted. In digital format, these cards can be sent quickly to the recipient’s email or mobile device and easily redeemed online or transferred to mobile wallets, providing seamless access and versatile redemption options.






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Digital Gift Card Malls 


Enhance the e-commerce experience with a third-party digital gift card mall. Our best-in-class platform is configurable and feature-rich, ensuring a seamless customer journey with a broad selection of versatile open-loop cards and closed-loop cards from the world’s most popular brands.

•  White label, fully hosted.
•  Dynamic, nearly instant digital delivery.
•  Physical delivery with a range of packaging options.
•  Robust portfolio.
•  Real-time fraud prevention and support.
•  Ongoing platform enhancements and improved functionality.

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Easily manage your loyalty, rewards and incentives programs. 

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Boost online sales with a unique e-commerce user experience.


Engaging personalized digital gifting options for every occasion.

Deliver all the fun of in-person gifting. With enhanced, interactive email or SMS options, the excitement of the gift-giving experience translates right onto recipients' mobile devices.



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Our patented gift tokens are the gift card’s answer for the fast-paced digital era.


With interactive haptic technology, you can send a mobile message that requires your recipient to blow out their candles or chug their beer on their device to reveal the gift. These exciting personalized gifts can mean far more than their single-digit dollar amount. They’re perfect for businesses looking to engage and motivate, and their high lift percentage makes them ideal for the brands involved.


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Animated gift cards add personalized flair.

Our B2C e-commerce solution is ideal for exploring our dynamic delivery options. Through email or mobile, we can deliver vibrant, interactive notifications that are as fun as the gift itself. Customers can even integrate customized names and messages into the animation for that perfect meaningful touch.


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Give the gift of choice.


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Your Gift Choice Card


The Your Gift Choice digital gift card is the perfect gift because it gives anyone the freedom and flexibility to choose one or more gift cards from their favorite brands. Recipients simply redeem their Your Gift Choice digital gift card online and can select from more than 150 featured gift card brands from shopping, dining, entertainment and more. Virtual delivery makes it quick and easy to celebrate every occasion, from birthdays and holidays to graduations, weddings, and everything in between.


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Premiere Choice Award


We up the ante for uniquely personalized recognition with the Premiere Choice Award. Customize and send the Award to an individual, team or the entire organization, with physical or digital delivery options. Once received, these certificates, which never expire, can be redeemed for over 350 retail, restaurant, travel and entertainment options.

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Interested in learning more? Fill out the form below and we'll show you how building a gift card program can drive profitability.