About FirstLine Benefits
FirstLine Benefits is becoming Optum Personal Care Benefits. The company manages over-the-counter OTC benefits, grocery benefits, and Ready Sets. FirstLine Benefits offers four tiers within the OTC and grocery categories for health insurance plans, with certain benefits available only for specific tiers.
How it works
Basic tiers Firstline Essentials and Firstline Essentials+ provide a lower touch with plan members using the online store and mail order forms.
Expansive retail network, program card, multi-wallet capabilities, healthy food benefit, purchasing in-store, OTC products selection above 800+
The Firstline Benefits App (iOS & Android) with in-store product barcode scanning is only available on the top Select and Select+ Tier.
This comparison was taken on April 3, 2023. Any statistics or comparisons were directly from FirstLine Benefit’s website. InComm Healthcare is in no way affiliated with FirstLine Benefits.
InComm Healthcare Competitive Advantages
We provide comprehensive benefits on a single flex card with the largest retailer and partner network in the industry. No other program offers our robust 68,000+ participating retailer network, scope of solutions, customer service, and comprehensive, intuitive member experiences.
We are a financial Service company with 31+ years of issuing Flex/Open loop cards. We are the issuer of the cards allowing complete flexibility and control.
Largest retail network — including large chains, independent pharmacies and groceries, and online options.
One card that can include member ID, product restriction, and flex restriction
Ability to configure program as one super wallet or unlimited product and flex-restricted wallets and rewards
Invented the OTC Network® over 13 years ago
Fully compliant rewards wallet that excludes ATF items but is flexible enough to be used at 68K locations
Mobile app that allows members to scan products in-store to check eligibility
31 years of payment card production history allowing accurate and timely distribution of member cards
Direct retail integration eliminates an additional failure point, provides consistency across the network, and allows maximum flexibility in wallet configurations and overlapping items
Flexibility to work with any mail-order partner, benefits partner, or eCommerce retailer