Simplify life for parents, so they can enjoy their babies.

When you’re a new parent, life can sometimes be overwhelming. That’s why we created the First Years Wellness Card. Our card allows parents to easily buy must-have items and everyday necessities for their child’s health with just one swipe.

The First Years Wellness Card

A pre-paid card that can be used to purchase prenatal essentials like healthy foods. Post-pregnancy, the card supports parents with baby care products, including wipes, formula, baby food, first aid items, and more. Ensure parents have access to the best products for little ones.

The catalogs of eligible items includes but it not limited to:


  • Baby Food
  • Bottle & Accessories
  • Breast Pumps & Nursing Accessories (Includes Nursing Pads & Creams)
  • Formula
  • Nipples
  • Nutritionals
  • Pacifiers & Accessories
  • Teethers

Health & Wellness

  • Baby Bath & Hair Care
  • Baby Medicines
  • Baby Oil, Lotions & Creams
  • Baby Oral & Teething Pain
  • Baby Powder
  • Baby Therapeutic Skin Care (Not Diaper Rash)
  • Cotton Swabs
  • Electrolytes
  • Petroleum Jelly & Barrier Cream

Home & Safety

  • Baby Bedding
  • Baby Mobility & Gear (Strollers, Carriers, Car Seats & Accessories)
  • Baby Room & Bathing
  • Baby Safety Devices
  • Baby Towels & Washcloths
  • Clothing, Footwear & Diapers
  • Overnight Pants & Juvenile Incontinence
  • Reusable Diapering & Potty Training (Bags, Pins & Pails)
  • Swimmers, Training Pants, Wipes & Flushables

Toys & Activites

  • Baby Toys
  • Gym & Play Stations
  • Walkers, Jumpers & Swings

Largest Retailer Network in the Industry

More Than 68,000+ Participating Stores

Members can check out using their First Years Wellness Card at retailers in their neighborhood

Members can use their monthly allowance* in-store at 68,000 retail locations or online including CVS, Walgreens, Walmart, Dollar General, and more. They can even checkout using a barcode on their mobile apps in qualifying stores. 

Members can easily check their available balances, find retailers, and look up eligible items through My Benefits Center.

Within the web portal or mobile app, members can also directly access convenient online shopping options.

*Frequency decided by plan

Contact Us To Learn More