VanillaDirect Pay™ is a simple, flexible, no-cost payment option that enables your members to pay ​with cash where they shop.​

  • Tailored to cash-preferred members eligible for ​health coverage.​

  • Health plan may deliver the barcodes physically ​or digitally to members.​

  • Payments received and secured instantly.​

  • Easy to implement in your system.​



Members can pay their premiums at 60,000+ retail locations:

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How it Works

After the member brings their printed or mobile/web barcode & cash payment amount to participating retailer:



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Interested in learning more? Connect with us today.