Insights
Corporate Holiday Gifting 2026 Planning Guide
A holiday reward may arrive in an envelope or an inbox, but that is only the beginning of its story. For one employee, it may become a special...
The Wallet Revolution: How HSAs Are Becoming Part of Everyday Life
For years, Health Savings Accounts (HSAs) occupied a very specific corner of the benefits world. Employees enrolled, made contributions, used the...
Data-Driven Benefits Decisions: What Metrics HR Should Track in 2026
A practical guide to measuring participation, employee experience and value Benefits data is useful only when it helps employers decide what to...
How Incentives Can Help Turn Customer Interest Into Long-Term Engagement
Customer acquisition is not just about getting attention. It is about getting the right people to take the right next step. That is becoming...
Consumers Love to Click: More Go Online to Buy Gift Cards
Merchants need innovative ways to meet the 'Net gains. 31 years after the launch of Amazon.com, 26 years after the dotcom bubble, and 6 years...
5 Simple Ways to Recognize Employees and Boost Morale This Summer
Summer often brings shifting schedules, vacations, and changes in the usual rhythm of work. It can also be a good time to pause and recognize the...
Often-Overlooked HSA-Eligible Expenses Employees Should Know About
Health savings accounts (HSAs) can help employees pay for qualified healthcare expenses using tax-advantaged dollars. While doctor visits and...
Why HSAs Remain an Underutilized Employee Benefit—and How HR Can Help
Health savings accounts (HSAs) offer employees a valuable combination of tax advantages, spending flexibility, and long-term savings potential....
Consumers Want it Now: How Merchants Can Capture Spontaneous Gift Card Purchases
Merchants should ready their stores and displays for impulse buying. Sometimes the most thrilling things in life are done spur of the...
Personalized Benefits Communication: What Works (and What Doesn’t)
Employees expect personalized experiences everywhere—from streaming services to banking—and workplace benefits are no exception. Yet many...
Support Your Support in May: Teacher Appreciation Week 2026 Ideas, Gifts, and Easy Ways to Say Thank You
Teacher Appreciation Week is a timely reminder that educators do far more than teach lessons. They build confidence, create safe spaces, and keep...
Multi-Generational Benefits Strategy: Focusing on Health and Financial Wellness
Designing benefits for a multi-generational workforce means combining core health coverage with flexible, targeted programs that address diverse...