Shopping For Gift Cards
March 14, 2024

Consumers have certain preferences for where they buy closed-loop gift cards and where they learn about special card deals and promotions.

Where they prefer to buy closed-loop gift cards.

Big box store icon

Big Box

online store with a basket icon

Online

supermarket icon

Supermarket

(gaining popularity)

Three things that impact where they buy.

Store icon

1. Convenience

2. Wide selection

3. Stores’ inventories include the card they are looking for

Where they prefer to learn about promotions.

When it comes to closed-loop gift cards, consumers prefer to shop for them in locations that are easily accessible and offer the widest selection. Consumers like deals, too – and shared their favorite places to find the latest promotions.

Email

In-store displays

Online

Social media

To learn more, visit our gift card solutions page or explore our  gift card promotional capabilities.

Source: InComm Payments Gift Card Research Q1-Q4 2023 – Results are based on 6,475 gift card shopper respondents surveyed in 2023.

Prefer to keep reading? Browse our site for more information on our gift card programs and our revenue-driving solutions.

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