Try It, You’ll Like It!
March 22, 2024

Finding new favorites through gift cards

Giving someone a branded (or closed-loop) gift card is often seen as a way to add a personal touch with a card for a shop or service the giver knows the recipient enjoys.

Sometimes, that personal touch can be flipped around by giving a card for a retailer, restaurant or service the recipient hasn’t used before – but one which the gift-giver believes they’ll love once they give it a shot.

How do these gift-giving ventures into the unknown tend to turn out? Our ongoing gift card research revealed these results:

These are all encouraging findings for brands, who can trust that exposure to their product or service through a well-thought-out gift card is likely to lead to a satisfied – and potentially recurring – new customer.

 

Source: InComm Payments Gift Card Research Q1-Q4 2023-Results are based on 6,475 gift card shopper respondents surveyed in 2023.

To learn more, check out our gift card solutions page or learn more about how we support retailers in keeping the right gift cards accessible.

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